Is it getting harder to sustain in this competitive online market? Since your e-commerce business is similar to your competitor’s e-commerce startup; hence, you have to make your efforts unique. Otherwise, there’s no chance to stand out.
Let’s face it that paying for an advertisement might overflow your e-commerce site with instant traffic. But, once you stop endorsing the advertisement you might observe a drastic decrement in the regular traffic to your e-commerce website. So, what’s the key factor that can help you to create an omnipresent effect for your online existence?
According to globally-renowned marketing analysts and experts, SEO is the only way to map your e-commerce success in the right direction. Consistent SEO efforts will attract the audiences and keep them engaged throughout the website. On the other hand, it will help you to meet your revenue targets.
Moreover, with an appropriate SEO strategy, the growing scale of your e-commerce business will witness a uniform acceleration. Let’s check out 6 most important SEO tips to revamp your e-commerce business.
[1] Sieve Out Authenticity for Product Pages.
Search Engine Optimization helps to rank the webpages on Google. And, the SEO experts need to work on the web page posting mechanism so that it can match the criteria of the Panda Algorithm.
As per the latest trend, only keyword stuffing will not validate your website. Google prefers to show decent and valuable content according to the search interest of the user. Therefore, the content of webpages should be more user-addressing in a sharp-witted approach.
Don’t go for copied content from your competitors’ website. This will certainly spoil your image, even if you have the best quality of services and products. Create smart, engaging and original content for describing your products and services. Insert keywords wherever necessary.
Unnecessary keyword stuffing can ruin your e-commerce SEO plans. Additionally, choose the right heading and style for your title and subtitles in the content. This practice would keep your webpage more organized and the audiences would find it more interactive.
[2] Use the Right Page Navigation.
Often the e-Commerce website contains complex navigation which users try to avoid. On the other hand, it’s almost impossible to provide the entire information about services on a single page. That’s why websites show up their content and other things by dividing the content into more than one page.
Moreover, most visitors and customers go through websites on their mobile devices. So, it requires page break-ups for a better understanding and fitting of the webpage content. Otherwise, scrolling and scrolling on a handy mobile device will make the visitor leave the webpage with a lot of disgust. And, it won’t impress Google and the ranking will fall, too.
Therefore, SEO experts should deploy brilliant page navigation techniques with suitable tags. They can interconnect every page with others. And, the visitor will never lose synchronization between the previous and next page.
However, if it comes to related search for a similar product or service then you should interconnect the pages on the current page. It certainly benefits the customer to discover new service and products.
[3] Keywords Make a Difference.
Suppose a visitor or customer types something related to a service, that defines which websites should appear on the first page of Google. And, Google particularly displays those e-commerce websites that have added enough information, organized and original content along with wise keyword insertion. Selecting the right keyword for your associated e-commerce business is the prime factor for growing the sales scale.
Swing into keyword research strategies. However, if you find out that the page doesn’t rank as per expectation, then you can opt for long-tailed keywords. As per the buzz in the marketing world, long-tailed keywords can bring in more traffic. Moreover, you can invest in keyword searching tools to improve the keyword hunt for your e-commerce website.
[4] Carve a Swift Way Through Your Website.
Does the site traffic seem not so satisfying? Then, you should have a look at the site performance of your e-commerce business. According to professionals, fast websites are way more popular among people than the sluggish ones. Users find it easier to navigate and browse faster websites. And, if the websites take more than a minute to load the contents, it certainly disappoints the visitors.
Thus, if you want to be consistent with your e-commerce SEO tactics, then implement and work on faster websites. Additionally, don’t overlook the user interface and experience factors to leave a good impression on visitors. Don’t take any risk that can increase the bounce rate. Try to compress the on-site images, so that the images can load quickly.
[5] Insert Meta Descriptions.
How can Google understand the entire content or the type of the content and services, your e-commerce website is associated with? It’s the HTML tags that interpret the type of content for Google.
And, Google can get the website content and rank it according to its algorithm. However, if you compromise with HTML tags or more commonly known as meta description, then Google can’t interpret anything. Consequently, your e-commerce website won’t rank at all.
Hence, focus on meta titles and descriptions. For instance, the title tag should be within fifty to sixty characters. More appreciable, if you can add in keywords on the title tag. Coming to the meta description, it should not exceed a character length of 155. All these meta titles and descriptions can influence the click-through rate. And, a higher click-through rate determines a higher ranking on Google.
[6] Avail SSL Registration.
Safety is significantly important for everyone. If you can tag your e-commerce website as a safe one, then the visitors and customers will make a comeback to your website. And, to mark your eCommerce website as a safe one you need to grab an SSL certificate. This will convert the ‘http’ to ‘https’ and most search engines like to rank such safe and trustworthy websites.
It can turn into a win-win game plan for your e-commerce SEO tactics if you encourage online purchasing. Thus, your customers will discover a secured environment for any mode of transactions. This reliability will boost online traffic. And, you can move on to higher conversions.
[7] Hire Third-Party Influencers
In case you want to engage visitors through social media and other digital platforms, then influencer marketing is the best bet for you. Avail a familiar and trusted face over the social media platforms. If the personality agrees to promote your products among his or her followers, it can be a turning point for your e-commerce business.
Hopefully,
These SEO tricks would work for your startup. Try achieving greater revenues but, there is a gentle reminder that it won’t grow overnight. So, keep practising and follow the ongoing marketing trend to keep the website updated.
