99 Best Products to Sell Online in the Philippines

STILL DON’T KNOW what to sell online? You are never alone. Skim through the comment sections down those Facebook e-commerce ad banners, and you’ll find out that more and more Filipinos, with all their entrepreneurial curiosities, ask about the same thing – the best products to sell online TODAY.

I’ve got a good list below, but wait. Don’t skip this intro yet.

Interestingly, the market is not yet saturated as what you fear about and will never be with all your product ideas that are absolutely innovative and responsive to the never-ending needs and changing tastes of Filipino consumers. Launching another online store is never too late. Never.

See, you’ve got plenty of merchandise options out there, and what you should rather mind more seriously as a digital entrepreneur is — how to put all those creative e-commerce ideas together.

Launching an online store is like starting out with a big jigsaw puzzle, yes really that big. You start with a single randomly picked piece, something the same or different from what others would pick, but you shouldn’t worry because there are various entry points in the e-commerce industry. Your piece might be your shortcut key.

What really matters — you start your business right on time, make a firsthand experience, and soon learn the strategies to keep it growing. Your best time to start a business was like ten years ago, but the next one would be TOMORROW.

So, read on and do your research TODAY.

[1] Choose What Products to Sell Online. Generally, products sold online come in two broad categories — commoditized, or those essential, high demand, or popular goods and services, and niche products which are targeted to specific customer base.

You can further narrow down your product choices by considering those that solve customer problems, those close to your heart as being part of your hobby or interest, or those with branding and customization potentials.

99 Best Products to Sell Online in the Philippines (2020)

1. 1. Skin Care Products
   2. Facial and Other Beauty Products
   3. Customized Enamel Pins
   4. Nail Polish and Gels
   5. Weight Loss Supplements
   6. Weight Gain Supplements
   7. Personal Hygiene Products and Toiletries
   8. Perfumes and Fragrances
   9. Natural Hair Dyes and Other Products
   10. Medical and Non-Prescription Supplies
   11. Fashionable Face Masks
   12. Pajamas and Sleepwear
   13. Jogger and Sweatpants
   14. Shoes and Footwear
   15. Hoodies and Jackets
   16. Bath Towels and Robes
   17. Eyewear and Accessories
   18. Men’s Apparel and Accessories
   19. Women’s Apparel and Accessories
   20. Shapewear
   21. Custom-Made Jewelries
   22. Wrist Watches
   23. Customized Enamel Pins
   24. Ready-to-Ship Gift Items
   25. Personalized Mugs and Tumblers
   26. Adult Toys
   27. Travel Neck Pillows
   28. Vacation and Travel Bags and Gears
   29. Sling Bags, Backpacks, and Trekking Poles
   30. Yoga Mats and Other Lightweight Fitness Equipment
   31. Personal Fitness and Exercise Gears
   32. Kids Story Books
   33. Kids Apparel
   34. Front Facing Baby Carriers
   35. Kids Toys
   36. Art Suppliers
   37. School Supplies
   38. Legos and Other Manipulatives
   39. Inflatable Pools
   40. Baby Bathtubs
   41. Kids Party Costumes
   42. Smartphone Cases and Accessories
   43. Electronic Gadgets
   44. Photography Tools and Accessories
   45. Vlogging Tools and Accessories
   46. Drones and Accessories
   47. Earphones and Other Audio Devices
   48. Wi-Fi Repeaters
   49. Home Security Cameras
   50. Electronic Hairbrush
   51. LED Bulbs and Lights
   52. Portable Power Banks
   53. Vapes and E-Cigarettes
   54. Small Home Appliances
   55. Lightweight Home Furniture
   56. Home Decors
   57. Wall Fixtures and Shelves
   58. Kitchen Tools and Organizers
   59. Baking Tools and Products
   60. Fridge Organizers
   61. Dining Sets
   62. Basic Home Repair Tools
   63. Adjustable Curtain Rods
   64. Food Containers
   65. Home Cleaning Tools and Liquids
   66. Curtains and Blinds
   67. Sofa Bed and Couch Covers
   68. Pillows and Beddings
   69. Lamps and Shades
   70. Humidifiers and Oils
   71. Handcrafted Wood Products
   72. Backyard Gardening Tools and Supplies
   73. Pet Grooming Products
   74. Pet Food
   75. Aquarium Supplies
   76. Cupcakes and Sweets
   77. Preserved Food Products
   78. Coffee and Tea Products
   79. Matcha Green Tea Powder
   80. Homemade Snacks and Chips
   81. Organic Goods
   82. Food Ingredients and Spices
   83. Instant Noodles
   84. Wines and Spirits
   85. Grocery Items
   86. Keto Diet Goods
   87. Product Packaging Supplies
   88. Self-Help Ebooks
   89. Audiobooks
   90. Stock Photos for Digital Marketing
   91. Online Educational Courses
   92. Personal Planners
   93. Video Games
   94. Office Supplies
   95. Small Office Furniture
   96. Car Accessories
   97. Motorcycle Accessories
   98. Car Air Fresheners
   99. Solar Panels

[2] Find Suppliers for Your Products. It’s more challenging than what you first thought of. Before you get scammed by all those fake suppliers fishing around social media, do your thorough research.

Many online business models these days appear vague and covert. You think this or that offers supplies, but you end up buying online courses and memberships. That’s disappointing.

Do all the canvassing and verifying, both online and offline, before making transactions that involve money. You may also get recommendations from those who have already been in the niche or e-commerce industry for quite a long time. Try to make some friends.

If you want to do customized enamel pins business, you can choose GSJJ. They are a manufacturer of custom enamel pins, and you can design on their website for free. They have No Minimum Quantity, Factory Direct, Free Shipping, and Worry-free Returns. I believe you will have a very pleasant cooperation.

[3] Choose Your Online Selling Platform. As soon as you identify your products and find suppliers, consider which online platform will best suit your business needs and model.

Other online sellers even maintain stores, not just in one, but in various platforms — Facebook Marketplace, Lazada, Shopee, and Carousell. If you have some technical skills and additional startup funds, you may also try Shopify (premium account) and build your own online store or your own e-commerce website using WordPress.

[4] Build Your Online Store. You need some dedicated hours or days to make your online store fully operational. Most e-commerce platforms offer comprehensive tutorials, but getting a step ahead with your own research and readings makes things even easier.

With your laptop or smartphone, uploading catalogs and photos of your products has been as easy as one-two-three. Invest in good photos and complete product details to attract and get more customers informed.

[5] Reach Your Target Market. There is a fierce competition out there. As soon as you launch your online store, you should get a little aggressive by getting closer to your target market, your customers.

In other words, you should clearly identify who will be your future patrons. Do the market segmentation and reach them. You might consider reaching them through social media like Facebook and Instagram, or creating a page dedicated to your business.

[6] Start Marketing Your Products. Most startups make use of Facebook boost and other advertising channels to build the online presence of their business.

Marketing is a vital part of a business, and you should take it at least seriously, if not aggressively. It’s always acceptable to allot a certain startup fund for this in order to speed up your market reach.

[7] Close Deals and Manage Shipments. Your online selling business gets real when you receive your first order and close the deal. Having your online store just launched, you might consider as well giving away freebies or starting your selling price at a low profit margin.

Likewise, you should ensure that your shipping partners provide the best and fastest services in the market. You may not put the blame for delayed or problematic shipments on yourself, but other customers might do.

[8] Keep Your Customers Connected and Satisfied. Apart from all resources you invest in your online selling business, you should also invest in an excellent customer support.

Getting a one-star review or any negative feedback affects the buying decision of other prospective customers. Build a positive relationship with them and do something about those negative reviews.

[9] Expand Your Product Line and Grow Your Business. Let’s say, you start with limited products under a certain category, but you want to satisfy the online shopping experience of your patrons. You want them to stay and buy almost everything available.

Instead of pushing them away because you don’t have the products, listen and understand rather to what they really look for. Decide whether you can have the expansion of your business with additional product lines. Keep your business growing.