STILL DON’T KNOW what to sell online? You are never alone. Skim through the comment sections down those Facebook e-commerce ad banners, and you’ll find out that more and more Filipinos, with all their entrepreneurial curiosities, ask about the same thing – the best products to sell online TODAY.
I’ve got a good list below, but wait. Don’t skip this intro yet.
Interestingly, the market is not yet saturated as what you fear about and will never be with all your product ideas that are absolutely innovative and responsive to the never-ending needs and changing tastes of Filipino consumers. Launching another online store is never too late. Never.
See, you’ve got plenty of merchandise options out there, and what you should rather mind more seriously as a digital entrepreneur is — how to put all those creative e-commerce ideas together.
Launching an online store is like starting out with a big jigsaw puzzle, yes really that big. You start with a single randomly picked piece, something the same or different from what others would pick, but you shouldn’t worry because there are various entry points in the e-commerce industry. Your piece might be your shortcut key.
What really matters — you start your business right on time, make a firsthand experience, and soon learn the strategies to keep it growing. Your best time to start a business was like ten years ago, but the next one would be TOMORROW.
So, read on and do your research TODAY.
 Choose What Products to Sell Online. Generally, products sold online come in two broad categories — commoditized, or those essential, high demand, or popular goods and services, and niche products which are targeted to specific customer base.
You can further narrow down your product choices by considering those that solve customer problems, those close to your heart as being part of your hobby or interest, or those with branding and customization potentials.
99 Best Products to Sell Online in the Philippines (2020)
- Skin Care Products
- Facial and Other Beauty Products
- Nail Polish and Gels
- Weight Loss Supplements
- Weight Gain Supplements
- Personal Hygiene Products and Toiletries
- Perfumes and Fragrances
- Natural Hair Dyes and Other Products
- Medical and Non-Prescription Supplies
- Posture Correctors
- Fashionable Face Masks
- Pajamas and Sleepwear
- Jogger and Sweatpants
- Shoes and Footwear
- Hoodies and Jackets
- Bath Towels and Robes
- Eyewear and Accessories
- Men’s Apparel and Accessories
- Women’s Apparel and Accessories
- Custom-Made Jewelries
- Wrist Watches
- Customized Enamel Pins
- Ready-to-Ship Gift Items
- Personalized Mugs and Tumblers
- Adult Toys
- Travel Neck Pillows
- Vacation and Travel Bags and Gears
- Sling Bags, Backpacks, and Trekking Poles
- Yoga Mats and Other Lightweight Fitness Equipment
- Personal Fitness and Exercise Gears
- Kids Story Books
- Kids Apparel
- Front Facing Baby Carriers
- Kids Toys
- Art Suppliers
- School Supplies
- Legos and Other Manipulatives
- Inflatable Pools
- Baby Bathtubs
- Kids Party Costumes
- Smartphone Cases and Accessories
- Electronic Gadgets
- Photography Tools and Accessories
- Vlogging Tools and Accessories
- Drones and Accessories
- Earphones and Other Audio Devices
- Wi-Fi Repeaters
- Home Security Cameras
- Electronic Hairbrush
- LED Bulbs and Lights
- Portable Power Banks
- Vapes and E-Cigarettes
- Small Home Appliances
- Lightweight Home Furniture
- Home Decors
- Wall Fixtures and Shelves
- Kitchen Tools and Organizers
- Baking Tools and Products
- Fridge Organizers
- Dining Sets
- Basic Home Repair Tools
- Adjustable Curtain Rods
- Food Containers
- Home Cleaning Tools and Liquids
- Curtains and Blinds
- Sofa Bed and Couch Covers
- Pillows and Beddings
- Lamps and Shades
- Humidifiers and Oils
- Handcrafted Wood Products
- Backyard Gardening Tools and Supplies
- Pet Grooming Products
- Pet Food
- Aquarium Supplies
- Cupcakes and Sweets
- Preserved Food Products
- Coffee and Tea Products
- Matcha Green Tea Powder
- Homemade Snacks and Chips
- Organic Goods
- Food Ingredients and Spices
- Instant Noodles
- Wines and Spirits
- Grocery Items
- Keto Diet Goods
- Product Packaging Supplies
- Self-Help Ebooks
- Stock Photos for Digital Marketing
- Online Educational Courses
- Personal Planners
- Video Games
- Office Supplies
- Small Office Furniture
- Car Accessories
- Motorcycle Accessories
- Car Air Fresheners
- Solar Panels
 Find Suppliers for Your Products. It’s more challenging than what you first thought of. Before you get scammed by all those fake suppliers fishing around social media, do your thorough research.
Many online business models these days appear vague and covert. You think this or that offers supplies, but you end up buying online courses and memberships. That’s disappointing.
Do all the canvassing and verifying, both online and offline, before making transactions that involve money. You may also get recommendations from those who have already been in the niche or e-commerce industry for quite a long time. Try to make some friends.
 Choose Your Online Selling Platform. As soon as you identify your products and find suppliers, consider which online platform will best suit your business needs and model.
Other online sellers even maintain stores, not just in one, but in various platforms — Facebook Marketplace, Lazada, Shopee, and Carousell. If you have some technical skills and additional startup funds, you may also try Shopify (premium account) and build your own online store or your own e-commerce website using WordPress.
 Build Your Online Store. You need some dedicated hours or days to make your online store fully operational. Most e-commerce platforms offer comprehensive tutorials, but getting a step ahead with your own research and readings makes things even easier.
With your laptop or smartphone, uploading catalogs and photos of your products has been as easy as one-two-three. Invest in good photos and complete product details to attract and get more customers informed.
 Reach Your Target Market. There is a fierce competition out there. As soon as you launch your online store, you should get a little aggressive by getting closer to your target market, your customers.
In other words, you should clearly identify who will be your future patrons. Do the market segmentation and reach them. You might consider reaching them through social media like Facebook and Instagram, or creating a page dedicated to your business.
 Start Marketing Your Products. Most startups make use of Facebook boost and other advertising channels to build the online presence of their business.
Marketing is a vital part of a business, and you should take it at least seriously, if not aggressively. It’s always acceptable to allot a certain startup fund for this in order to speed up your market reach.
 Close Deals and Manage Shipments. Your online selling business gets real when you receive your first order and close the deal. Having your online store just launched, you might consider as well giving away freebies or starting your selling price at a low profit margin.
Likewise, you should ensure that your shipping partners provide the best and fastest services in the market. You may not put the blame for delayed or problematic shipments on yourself, but other customers might do.
 Keep Your Customers Connected and Satisfied. Apart from all resources you invest in your online selling business, you should also invest in an excellent customer support.
Getting a one-star review or any negative feedback affects the buying decision of other prospective customers. Build a positive relationship with them and do something about those negative reviews.
 Expand Your Product Line and Grow Your Business. Let’s say, you start with limited products under a certain category, but you want to satisfy the online shopping experience of your patrons. You want them to stay and buy almost everything available.
Instead of pushing them away because you don’t have the products, listen and understand rather to what they really look for. Decide whether you can have the expansion of your business with additional product lines. Keep your business growing.